My Story
Hi! I’m Erin, a registered dietitian and fitness coach dedicated to helping high-achieving women in midlife navigate what needs to change when they’re going through The Change. Together, we integrate realistic and effective nutrition and fitness practices tailored to your unique body, schedule, and lifestyle.
As a small business owner managing a full-time client load while raising two active kids, and still trying to eat the protein, drink the water, and lift the weights, I know the challenges of life’s balancing act all too well. That’s why I approach coaching with a practical, no-nonsense mindset.
My Guiding Principles
I believe in simplicity, systems, and focused strategies to help us live full lives in a lean and healthy body.
Perfectionism? Overrated. Most women don’t need another standard to live up to. They need a system that will help them.
Diet culture? One of the most harmful threats to women’s confidence, health, and well-being. In fact, I often call myself the anti-diet dietitian, and even started a movement I coined #dietdisrupting. But my path didn’t start out that way…
The official credentialed “letters” following my name are RDN – Registered Dietitian/Nutritionist. However, there was a time in my life when that acronym more accurately meant “Registered Diet Neurotic.” Let me explain.
When the stork dropped this baby dietitian into her first professional role nearly 20 years ago, “clean eating” was all the rage. Don’t get me wrong. Many of the specific tenets behind this philosophy are valid. However, the dieting industry tends to cultivate an almost cult-like extremism for nearly every nutrition movement that comes around. There tends to be a “wrong” and “right” way to eat with a corresponding list of “good” and “bad” foods. In fact, sometimes WE internally label ourselves as good or bad depending on our adherence or deviation from said list.
I prided myself on offering a “supportive” environment for my clients, providing tools and strategies to help them “be good.” I equated good nutrition to good health, neglecting all other facets that truly embody well-being. Also, due to the nature of my marketing, messages, and services supporting weight loss, I was unconsciously validating the misguided idea that women are somehow better if and/or because they are smaller. Not a message that I believe or support.
I wish I could tell you a really sexy, revolutionary story about how everything changed because of an epiphany I had. However, in looking back it was a slow and gradual transition, just like the transitions I hope my clients experience with me as their coach. It was slow and steady, but impactful. I truly evolved my way of thinking and behaving around food to where I no longer even recognize the person I once was.
From "Registered Diet Neurotic" to Anti-Diet Advocate
Several key transitions, influential experiences and life-changing roles inspired me to take a different approach to diet and fitness coaching…
As the Lead Dietitian & Exercise Physiologist at a medically supervised weight loss center, I helped hundreds of patients improve metabolic health. But, I also saw the damaging effects of restrictive diets and the "on the wagon/off the wagon" mentality. This inspired me to take a different approach to coaching.
My experiences working alongside integrative and functional medicine practitioners taught me the importance of addressing root causes and designing holistic care plans that go beyond medication.
Motherhood gave me a crash course in flexibility. I had to accommodate other palettes outside of my own. Turns out processed ranch dressing can indeed make vegetables taste better! Life as a working mother is busy, which meant I had to prioritize responsibilities other than time-consuming activities like making homemade ketchup.
Coaching women in gym environments allowed me to develop deep, personal relationships with clients. Those relationships and conversations opened my eyes to how much diet and fitness culture impact women’s self-worth—and the need to shift this mindset.
Shifting to a More Effective, Whole-Person Fitness & Nutrition Model
My work now centers on helping busy, high achieving women like you navigate the complexities of perimenopause with tailored nutrition, fitness and lifestyle strategies. I focus on:
Simplifying nutrition and fitness to make living a healthy lifestyle less overwhelming and confusing. Prioritizing strategies that make the biggest impact on your health and energy without it feeling all-consuming.
Shifting the diet-culture mentality, which prioritizes shrinking the body, to a healthier mindset, which focuses on building strength, energy, and confidence. focus from shrinking your body to building your strength, energy, and confidence.
Through online coaching and programs like
The Perimenopause Prescription, I guide women to:
Optimize health during hormonal changes
Fuel their bodies and build strength
Reclaim their vitality and confidence
Guilty Pleasures & Fun Facts
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Nothing beats a good nap or relaxing with a binge-worthy show. I stream way more than I care to admit and have ALL the subscriptions. Make me laugh, make me think, make me cry (just don’t scare me) with a good storyline and character development, and I’m in!
I’m an extroverted introvert. It doesn’t take a lot (or many) to entertain me. I crave connected conversation – a long walk, cup of coffee, or glass of wine with someone I care about is when I’m happiest. My favorite place is wherever there’s a good sunset.
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My favorite sweet treats are those little brownie bites at Trader Joe’s. Who knew that a little sea salt sprinkled on top could make a seemingly benign brownie a real problem for a mindful eating coach?! Moderation. Schmoderation.
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I LOVE music, love to dance. I think my kids assume I’m trying to embarrass them when I drop it down on a beat drop, but I literally cannot help it. This is another area where self-control be damned.
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My love language is relentless ridicule. A good roast from me is how you know you’re really special….and perhaps also why I have few friends. 😜
What does it mean to be #dietdisrupting?
It means you no longer look at exercise as punishment or a means to burn calories, but rather as an avenue to strengthen your body and energize your being.
It means you no longer try to mold your body into some societal norms, but rather nourish, rest, move, tune into, and care for it no matter its current size.
It means that you listen more intently to your own intuition than any expert, meal plan, or food list.
It means you seek fulfillment and healthy coping mechanisms of and for your emotions that serve you beyond your palate and plate.
It means that you realize that health is far beyond a weight, a size, a shape, or an idealized way of eating.
It means that you recognize that both mindfulness and moderation are the two keys in truly eating a balanced diet and living a balanced life.
It means that you inherently recognize that you are no better or bigger a person by being or becoming a smaller size.
#Dietdisrupting is a movement of women expanding their version and vision of who they are by first enhancing their relationship with food and their bodies.